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    Virginia Military Institute
   
 
  Sep 25, 2017
 
 
    
2017-2018 Academic Catalogue

BU 230 - Principles of Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.