Sep 23, 2019  
2018-2019 Academic Catalogue 
    
2018-2019 Academic Catalogue [ARCHIVED CATALOG]

BU 417 - Advertising


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course will focus on the visual and communicative side of marketing. It will investigate the multiple roles that marketing research, writing, strategic planning, creativity, and art and design play in marketing communications. Topics include: logo (graphics), branding, retail outlets, packaging (design), brochures (production), public relations, and media based advertising. There will be a team project and numerous term papers. Prerequisite(s): BU 230  with a grade of C or better.