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Apr 30, 2024
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2013 Summer Session Catalogue [ARCHIVED CATALOG]
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BU 230 - Principles of Marketing
Instructor: Lt. Col. Raymond J. MacDermott
Location: Scott Shipp Hall 316
Date/Time: Monday-Friday 7:30 a.m. - 9:30 a.m.
Credit Hours: 3
Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.
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