Apr 19, 2024  
2012-2013 Academic Catalogue 
    
Catalog Navigation
  Catalog Home
  Correspondence
  Institute Calendar 2012-2013
  The Mission
  The Institute
  Admissions
  Costs and Payment Schedule
  Financial Aid
  The Academic Program
  The Co-Curricular Program
  Prizes, Medals, and Awards
  Institutional Information
  Reserve Officers Training Corps
  The Curricula
  Courses of Instruction
  Personnel of the Institute
  Statistics
HELP
2012-2013 Academic Catalogue [ARCHIVED CATALOG]

BU 230 - Principles of Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques. Note: For all economics and business majors, the following courses must be completed with a grade of C or higher: MA 125 , MA 126 ; WR 101 , WR 102 ; EC 201 , EC 202 , EC 300 , EC 303 , EC 304 , EC 330 ; BU 210 , BU 211 , BU 220 , BU 230 , BU 310 , BU 316 , BU 339 , BU 340 . In addition, a minimum grade point average of at least a C must be earned in all department courses.