Sep 22, 2020  
2016 Summer Session Catalogue 
    
2016 Summer Session Catalogue [ARCHIVED CATALOG]

BU 230 - Principles of Marketing


Instructor: LTC Raymond J. MacDermott
Location: Scott Shipp Hall 321
Date/Time: Monday-Friday 9:45 a.m. - 11:45 a.m.
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.