Sep 18, 2020  
2019-2020 Academic Catalogue 
2019-2020 Academic Catalogue [ARCHIVED CATALOG]

BU 417 - Advertising

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course will focus on the visual and communicative side of marketing. It will investigate the multiple roles that marketing research, writing, strategic planning, creativity, and art and design play in marketing communications. Topics include: logo (graphics), branding, retail outlets, packaging (design), brochures (production), public relations, and media based advertising. There will be a team project and numerous term papers. Prerequisite(s): BU 230  with a grade of C or better.