Sep 19, 2020  
2019-2020 Academic Catalogue 
2019-2020 Academic Catalogue [ARCHIVED CATALOG]

BU 473 - Advanced Topics in Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course provides more in-depth exposure in several key areas touched upon in Principles of Marketing. The topics will draw from consumer behavior, buyer-seller relations, market research, retail, and brand management. Prerequisite(s): BU 230  with a minimum grade of C.