BU 230 - Principles of Marketing

Instructor: COL Raymond J. MacDermott
Location: Online Synchronous & Asynchronous See Details Below
Date/Time: Monday-Friday 12:30 p.m. - 2:30 p.m.
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.

Remote Summer Session II Delivery Method: Synchronous & Asynchronous

The course will be a mix of synchronous and asynchronous. There will likely be one Zoom meeting per week coupled with video lectures posted to Canvas.

Textbook: MKTG by Lamb, Hair & McDaniel, 12th ed. (9781337407588)

Final Exam: July 23rd 1-4 p.m.