BU 419 - International Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course is designed to provide students with knowledge beyond that of domestic marketing to make practical decisions relevant to entering and competing in foreign markets. The course introduces the main characteristics of international markets and addresses the impact of global environmental factors (economic, social, legal, and cultural) on marketing decisions such as market entry, product development, pricing, promotion, and distribution. Prerequisite(s): BU 230 with a grade of C or better.