Jan 22, 2022  
2012-2013 Academic Catalogue 
    
2012-2013 Academic Catalogue [ARCHIVED CATALOG]

BU 230 - Principles of Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques. Note: For all economics and business majors, the following courses must be completed with a grade of C or higher: MA 125 , MA 126 ; WR 101 , WR 102 ; EC 201 , EC 202 , EC 300 , EC 303 , EC 304 , EC 330 ; BU 210 , BU 211 , BU 220 , BU 230 , BU 310 , BU 316 , BU 339 , BU 340 . In addition, a minimum grade point average of at least a C must be earned in all department courses.