Aug 15, 2020  
2016-2017 Academic Catalogue 
    
2016-2017 Academic Catalogue [ARCHIVED CATALOG]

BU 420 - Marketing Management


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Case studies involving marketing and strategy and policies, concepts and practices. Promotion, pricing and marketing computer simulation. Prerequisite(s): BU 230  with grade of C or higher.