Aug 15, 2020  
2016-2017 Academic Catalogue 
    
2016-2017 Academic Catalogue [ARCHIVED CATALOG]

BU 473 - Advanced Topics in Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course provides more in-depth exposure in several key areas touched upon in Principles of Marketing. The topics will draw from consumer behavior, buyer-seller relations, market research, retail, and brand management. Prerequisite(s): BU 230  with a minimum grade of C.