Oct 10, 2024  
2024-2025 Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Correspondence
  Institute Calendar 2024-2025
  The Mission
  The Institute
  Admissions
  Costs and Payment Schedule
  Financial Aid
  The Academic Program
  The Co-Curricular Program
  Institutional Information
  Reserve Officers Training Corps
  The Curricula
  Courses of Instruction
  Personnel of the Institute
  Support Agencies
  Statistics
  Catalog Home Image
HELP
2024-2025 Academic Catalog

BU 473 - Advanced Topics in Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course provides more in-depth exposure in several key areas touched upon in Principles of Marketing. The topics will draw from consumer behavior, buyer-seller relations, market research, retail, and brand management. Prerequisite(s): BU 230  with a grade of C or better.