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Oct 10, 2024
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2024-2025 Academic Catalog
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BU 473 - Advanced Topics in Marketing Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
This course provides more in-depth exposure in several key areas touched upon in Principles of Marketing. The topics will draw from consumer behavior, buyer-seller relations, market research, retail, and brand management. Prerequisite(s): BU 230 with a grade of C or better.
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