Dec 30, 2024  
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2024-2025 Academic Catalog

BU 473 - Advanced Topics in Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course provides more in-depth exposure in several key areas touched upon in Principles of Marketing. The topics will draw from consumer behavior, buyer-seller relations, market research, retail, and brand management. Prerequisite(s): BU 230  with a grade of C or better.