Jul 12, 2025  
2025-2026 Academic Catalog (IN PROGRESS) 
    
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2025-2026 Academic Catalog (IN PROGRESS)

BU 230 - Principles of Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.