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2013 Summer Session Catalogue 
    
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2013 Summer Session Catalogue [ARCHIVED CATALOG]

BU 230 - Principles of Marketing

Instructor: Lt. Col. Raymond J. MacDermott
Location: Scott Shipp Hall 316
Date/Time: Monday-Friday 7:30 a.m. - 9:30 a.m.
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.