Mar 13, 2026  
2026 Summer Session Catalog 
    
Catalog Navigation
  Catalog Home
  Calendar
  VMI Summer Session Mission
  Registration Requirements
  Cancellation Policies
  Tuition and Fees
  The Academic Program
  Summer Session I - 2026 (May 19 - June 18)
  Summer Session II - 2026 (June 23 - July 24)
  Summer Study Abroad: 2026
  VMI Summer Session Honor System Standard Operations Procedure
  Appendix
  2026 Summer Catalog Cover
HELP
2026 Summer Session Catalog

BU 230 - Principles of Marketing

Instructor: COL Raymond J. MacDermott
Location: Scott Shipp Hall 203
Date/Time: Monday-Friday 12:30 p.m. - 2:30 p.m.
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.