BU 320 - Business Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course involves an analysis of the basic principles which govern marketing products and services to organizational customers rather than final consumers who buy goods and services for personal consumption. Attention is focused on the special problems connected with the management of the business marketing organization and the planning, purchase, distribution, promotion, and development of business goods and services. Prerequisite(s): BU 230.