Nov 26, 2024  
2014-2015 Academic Catalogue 
    
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2014-2015 Academic Catalogue [ARCHIVED CATALOG]

BU 230 - Principles of Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.