Dec 30, 2024  
2014-2015 Academic Catalogue 
    
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2014-2015 Academic Catalogue [ARCHIVED CATALOG]

BU 419 - International Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course is designed to provide students with knowledge beyond that of domestic marketing to make practical decisions relevant to entering and competing in foreign markets. The course introduces the main characteristics of international markets and addresses the impact of global environmental factors (economic, social, legal, and cultural) on marketing decisions such as market entry, product development, pricing, promotion, and distribution. Prerequisite(s): BU 230  with a grade of C or better.